Marketing

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Brand Awareness

Getting the word out, sending a compelling call-to-action, and working play-by-play on an integrated gameplan will make a huge impact on your customers or event attendees.

Our event marketing services are custom in design and scope because we recognize that every client is different. Based on your company’s specific goals we will create a marketing plan customized for you and your upcoming event or project.

We offer a variety of marketing services to ensure that your event meets or exceeds the expectations of your participants and exhibitors. Our strengths are social media marketing, web development, email marketing, direct mail marketing, internet advertising, telemarketing and and branded products. Paragon offers services, products and designs that fit your corporate signature exclusively. We pride ourselves on providing innovative solutions to specific advertising and promotional needs. In addition to social media management and email marketing services, we offer a plethora of print, text, phone, and video promotion services. Our in-house graphics and marketing department will customize the promotional platforms of your choice.

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Public Relations

 

Paragon Events understands that it is vital for your organization to have visibility at the corporate level. We will offer support with media relations by:

  • Establishing editorial contacts locally and internationally
  • Creation of a media relations database for press release distribution
  • Writing and distributing press releases
  • Coordinating media interviews
  • Development of stories that communicate project results, anecdotes, key partnerships, events and high-visibility accomplishments
  • Presence at relevant community outreach events
  • Industry articles “ghost written” under your name and distributed to the media for publications

Frequent, positive media relations will help grow awareness of an event or organization. A carefully strategized PR/media relations plan will ensure that your company name is constantly in the media for all the right reasons.

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Email Marketing

As more consumers connect to email 24/7 through smartphones and tablets, email marketing is a thriving resource. As a business owner or marketer, it’s important to be where your consumers are- in their inboxes.

Allow Paragon Events to manage your database and segment your lists based on demographic, interest or behavioral data. Email marketing allows you to convert leads into customers, and first time buyers into lifetime customers. Through data reports, view measurable outcomes and compare it against your investment.

Paragon Events email marketing strategists create custom e-mail marketing strategy, schedules, template design, content development and reporting.

  • Creation of a marketing timeline based on the client’s program agenda and upcoming events and the creation of a strategy with target dates & objectives
  • Creation of a custom email template or utilize already branded marketing material
  • Content consulting and management
  • Sending calls to action, industry news and reminders to attendees
  • Sending customized marketing emails to solicit new attendance
  • Database management
  • Analytical report (monthly)

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Social Media Marketing

The proper and effective use of social media builds community, conversation and relationships with a captive, targeted audience.  There are significant opportunities for most companies to achieve gains within this trending new medium.  If your company has room for growth within its social media platforms, significant opportunities to engage attendees, prospects and fans are forfeited.  Paragon Events is a leader in social media strategy and execution, taking advantage of opportunities to optimize existing marketing and branding efforts to leverage the social components to attract additional customers, fans, event attendees, vendors/sponsors, and revenue.

Through consulting, strategy and execution, Paragon Events will direct the proper implementation of social media channels that will further build the brand, loyal customer base and community.  Primary activities that can be included in the program are: general social media integrated marketing consulting, formal analysis of current marketing deployment, social strategy development and integration, Facebook page creation and customization, Twitter account creation and customization, content strategy development and execution, content research, fan engagement, fan gathering, weekly Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Vine and blog management, and monthly reporting.

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Surveys

A survey customized by Paragon Events will capture measurable results. We offer digital and and paper surveys customized for your organization based on your end results. A survey written, designed and monitored by Paragon Events will generate targeted responses in order to help create better programs, events, products and more for your company. Our detailed reports can help you analyze and track data easily.

  • Be scheduled for release at any time
  • Offer skip-logic functionality
  • Generate responses for customer satisfaction, events, products and more
  • Create detailed analytics
  • Be branded to match your company’s style